Interviews Gurleen Singh

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Q1. Where are you from?

Toronto, Ontario, Canada

Q2. How did you discover copywriting?

I was scrolling through Instagram and came across an ad about copywriting. This was after I googled the classic search “How to make money online”. After a few rabbit holes I finally came across copywriting, and stuck with it.

Q3. What forms of copy do you write?

Emails mostly (sales, click driver, nurture based, etc). I’m a Email List Manager in the biz-opp space.

Q4. What are your favorite niches to write in?

Biz-opp and health.

Q5. What is the #1 lesson you've learned as a copywriter?

Its your own mental bs that will prevent you from getting the success you dream of, and the lifestyle you want to live. Courses and coaching alone won’t do it. Once you sort out the conversation that goes on between your ears, anything is possible.

Q6. Who is your favorite copywriter & why?

That’s a good question. I’m not sure because it really depends on what exactly we’re focusing on. Niche, type of copy, overall marketer? But I think I’ll go with Alen Sultanic because when it comes to teaching copy, he teaches you how to think DEEPLY about what to write. None of his lessons so far have been template focused. Moreso human psyche focused, which is everything in marketing. He teaches you how to think analytically and emotionally, and how to tie the two together when it comes to writing copy. This skill alone really sets you apart from the rest on the industry. He’s someone who I believe truly understands that copy is a craft, moreso an art in a sense. With him you’re studying deep human psyche which you can quickly implement, both with yourself and those you’re serving…versus learning what words you should write on paper in said order (or I guess screen haha).

Q7. Do you have any recent wins to share?

I can’t share any numbers because of NDAs and to respect my clients. But I have improved OR, click thru’s, and increased revenue generated each month since I started working with them. Not sure how helpful that answer is though since its unfortunately vague.

Q8. What would you say to a prospective client who wants to hire you?

We’re a team, and my goal is to generate as much revenue for us as possible. Its not me versus you, its us versus the problem. Which is why I’m looking to work with clients who understand the value and advantage of working together long term. You’ll be getting a copywriter who views herself as a marketer, consultant, and problem solver. A “revenue generator” who views business as a machine with moving parts that can always be optimized. You’ll be getting more than just copy alone when working with me.

Q9. What is a good email address for prospective clients to contact you?

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