Copywriting.org Interviews Hafiz Muhammad Usama Ali
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Q1. Where are you from?
Faisalabad, Pakistan
Q2. How did you discover copywriting?
Writing excellent copy for a website is the best showcase for its potential customers to make conversions, and it’s the sole responsibility of a copywriter. I, in my 20s, started copywriting and found that it’s a great career because I love writing to make a change that will help others make a distinct choice that they would otherwise not make easily. I have a strong background in writing compelling copy that engages the reader. In addition, I have a keen eye for detail and can produce error-free work.
Q3. What forms of copy do you write?
I do every type of copy that the clients request. I do: Blogs, Website Copy, E-books, Amazon Affiliate Blogs, Sales Letters, Emails!
Q4. What are your favorite niches to write in?
Niches I write with great accuracy are the ones I start writing after 2 hours of research! Give me any niche, and I’ll come along, eh!
Q5. What is the #1 lesson you've learned as a copywriter?
You don’t sell it; you must make sure people understand it! Sales come along!
Q6. Who is your favorite copywriter & why?
My father is my favorite copywriter! He’s not an actual copywriter, but he helped me understand how pitching is only effective when you’re only helping people understand it! He’s a trader, and I always saw how honestly and uniquely he sells his products only by helping people understand what they need and what product he currently has. The clients then had no time saying we’re already buying my father’s service! But yeah, I love David Ogilvy as well!
Q7. Do you have any recent wins to share?
“As a copywriter, I have had several recent successes that I am proud to share. For learnaboutpet.com, I was able to increase traffic from 0 to 95k in just one year through a combination of on-page SEO optimization, keyword research, and the creation of high-quality, informative content. I also utilized social media marketing and guest posting to drive traffic to the site and increase brand awareness. In total, I was able to rank more than 100 keywords on the first page of Google’s search results for the site. For Learnerspitch.com, I focused on creating compelling, keyword-rich content and optimizing existing content for SEO. I also conducted competitor research to identify opportunities for improvement and worked with the client to implement a link building strategy. These efforts resulted in first page Google rankings for more than 30 keywords. At Lawsuit.com, I wrote a series of blog posts that covered a range of topics related to personal injury law. I also designed an email marketing campaign and wrote emails to be sent to the company’s subscribers. These efforts contributed to a 30% increase in traction from the site. Finally, at Motel.com, I worked to increase hotel bookings through a variety of strategies, including SEO optimization, blog posts, and keyword optimization. I conducted keyword research to identify high-performing keywords and optimized the site’s content and meta tags to improve its ranking in search results. I also created a series of blog posts that highlighted the unique features and amenities of the hotel, which helped to drive bookings and increase brand awareness. Overall, these successes demonstrate my ability to create effective content and strategies that drive results for my clients.”
Q8. What would you say to a prospective client who wants to hire you?
“I would tell a prospective client that I am a highly experienced and skilled copywriter committed to delivering results for my clients. My recent projects, including achieving first-page Google rankings through my written content and email marketing efforts, demonstrate my ability to create compelling content and strategies that drive results. In addition to my technical skills, I am a strong communicator and can work effectively with clients to understand their needs and goals. I am also highly organized and able to manage multiple projects at once, ensuring that all of my work is completed on time and to a high standard. Overall, I would be an asset to any organization looking to improve its marketing and communications efforts. I would be excited to work with prospective clients to help them achieve their goals.”
Q9. What is a good email address for prospective clients to contact you?
usamaali392@gmail.com