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Copywriting.org Interviews Heidi Anspaugh

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Q1. Where are you from?

Bay Area, CA

Q2. How did you discover copywriting?

I discovered the world of direct response copywriting through doing Clickfunnels’ One Funnel Away challenge–that set off a lightbulb in my head that a lot of entrepreneurs were gonna need help writing copy for their funnels and I knew that was something I’d be good at–had worked in marketing for 15 years already at that point

Q3. What forms of copy do you write?

Everything, I’m a generalist! But right now I’d say I specialize in emails, email list management, and VSLs. I also write long-form sales letters, YouTube ad scripts, Facebook ads, ebooks, advertorials, landing pages, Upsell pages, etc. I have a funnel copy revision service too called Offer Copy Remix.

Q4. What are your favorite niches to write in?

Bizopp, health/fitness, ecommerce, personal development, beauty/skincare.

Q5. What is the #1 lesson you've learned as a copywriter?

You cannot continuously improve without constant study (copy courses, books, masterminds), feedback on your copy from more experienced copywriters, and data/results on your copy from clients.

Q6. Who is your favorite copywriter & why?

Ian Stanley – I like the way he writes, that he is multi-faceted (creates a ton of content, does standup comedy, teaches about money and mindset blocks), constantly puts out new products that people want, and is a master at maximizing your revenue without greatly increasing your workload and generating passive income.

Q7. Do you have any recent wins to share?

Lots of wins! Have written a good half-dozen 10-minute VSLs for clients that are getting good results–one recently generated 126 leads for a high-ticket biz opp($20K offer) in the first few days. Consulted on a sales page for a new offer for a repeat client and she sold 17 spots in her Short Video Bootcamp on the first day ($297 offer).

Q8. What would you say to a prospective client who wants to hire you?

I have a proven track record of wins, the best copywriting training and mentorship to back me up, am easy to work with, and will work WITH you and revise copy or split test as needed to get you results.

Q9. What is a good email address for prospective clients to contact you?

heidi@ciphercollective.com

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