Interviews Hero Mike

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Q1. Where are you from?


Q2. How did you discover copywriting?

I discovered copywriting a bit by accident, I was passionate about the human brain, I’m actually 28th and 38th in the European ranking of speed reading and mindmapping and I was looking for a way to combine my passion for writing with earning money and since I didn’t want to be paid 0. 50€ per book sold, I saw that you could be extremely well paid for writing words that sell. But that’s when I realized that this skill was much more than writing, and that it combined everything I’ve always loved, empathetic selling, human psychology and writing and that’s when I fell down the copywriting rabbit hole

Q3. What forms of copy do you write?

E-mail & Sales Pages

Q4. What are your favorite niches to write in?

Weight loss, personal development and seduction

Q5. What is the #1 lesson you've learned as a copywriter?

The worst thing is trying to sell people what they do not want.

Q6. Who is your favorite copywriter & why?

Alive : Daniel Throssell for its controversial side and its refreshing style Dead : Gary halbert for being one of the pioneers of direct marketing with a very innovative style for his time

Q7. Do you have any recent wins to share?

I have my YouTube channel Hero Mike – Copywriter which will reach 1,000 subscribers and I have helped 95+ copywriters gain their freedom through my teachings, in addition to having helped generate more than €3,261,253 for the companies I worked with in my first year as a copywriter.

Q8. What would you say to a prospective client who wants to hire you?

I only collaborate in the long term with companies and with fun people who don’t take life too seriously but who know how to do serious work.

Q9. What is a good email address for prospective clients to contact you?

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