Copywriting.org Interviews Himanshu patra
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Q1. Where are you from?
India
Q2. How did you discover copywriting?
In 2019, when I was in my first year of college, one of my buddies took me to a MLM seminar. There I came to know that I can earn without having a regular job. I said this looks like a good opportunity to gain some experience before I get a job… So, I joined it. Without any skills in that field, I lost all the money basically. But boy was this a fantastic idea. I started searching for new opportunities to have that kind of lifestyle. One afternoon I was browsing YouTube on my phone, then I came across a copywriting video. That’s how I discovered copywriting.
Q3. What forms of copy do you write?
VSL, TSL, Emails, FB Ads, Advertorials, Landing pages
Q4. What are your favorite niches to write in?
I write for Health/Fitness niche primarily. I’ve experience writing for coaches and ecom products as well.
Q5. What is the #1 lesson you've learned as a copywriter?
Understanding and appreciating customer’s thoughts and feelings is the most important thing in any sales copy.
Q6. Who is your favorite copywriter & why?
Stefan Georgi, Because he’s got the amazing understanding of not only of direct response copy but also human psychology and behaviour. He knows people better than they know themselves. I like that ability to read people like a book. So, he’s my role model.
Q7. Do you have any recent wins to share?
I wrote an upsell email sequence of 5 emails for a $499 coaching program. Their previous upsell sequence had got .83% conversion rate. I wrote and uploaded in their clickfunnels. It increased the conversation rate to 6% and generated $11k in revenue in the first week.
Q8. What would you say to a prospective client who wants to hire you?
I’m only working with health/fitness clients at this point. I don’t promise I’ll 10X business’s revenue overnight. But I’ve got the skills that it takes to run a profitable direct response business. I’ve learnt the strategies and principles to understand the prospect and the market condition from my mentors. I focus on getting good at it everyday. You can expect conversion focused well written copy from me .
Q9. What is a good email address for prospective clients to contact you?
himanshuspatra@gmail.com