Interviews Hina Rehman

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Q1. Where are you from?

Lahore, Pakistan

Q2. How did you discover copywriting?

As a professional, I discovered copywriting through a combination of my interest in language and communication, and my desire to use those skills to create effective and persuasive marketing materials. I began by studying the principles of copywriting and learning about the different techniques used to craft compelling messages. I also gained practical experience by writing copy for a variety of different projects and clients. Through this combination of education and hands-on experience, I developed the skills and knowledge necessary to excel as a copywriter.

Q3. What forms of copy do you write?

I am skilled in a variety of different forms of copywriting. Some of the forms of copy that I am experienced in writing include:

Advertisements: Whether it’s for television, radio, print, or digital media, I am able to create ads that effectively convey a message and persuade the audience to take a desired action.

Sales letters: I can craft persuasive sales letters that effectively communicate the benefits of a product or service and convince the reader to make a purchase.

Brochures and Catalogs: I can create brochures and catalogs that are not only informative but also visually appealing and easy to read.

Website copy: I can write website copy that is optimized for search engines, effectively communicates the value proposition of the business and persuade the visitor to take a desired action.

Social media content: I can write social media posts, captions and headline that will grab the attention of the target audience and persuade them to engage with the content.

Email marketing: I can write persuasive email campaigns that effectively communicate the value of a product or service and drive conversions.

Video Scripts : I can write scripts for video content that effectively communicates the message, grabs the attention of the audience and persuade them to take a desired action.

These are just some examples, I am always open to new forms of copywriting and willing to adapt and learn new techniques to deliver the best results to my clients.

Q4. What are your favorite niches to write in?

As a professional copywriter, I enjoy writing in a variety of niches and industries. That being said, I have a particular interest in writing for the following niches:

Technology: I find technology to be a fascinating and constantly evolving industry, and I enjoy writing about the latest products, services and trends in this field.

E-commerce: I have experience in writing copy for e-commerce platforms, product descriptions, sales page, email campaigns and more. I find the challenge of conveying the benefits of a product or service and persuading the customer to make a purchase to be particularly rewarding.

Healthcare: I find healthcare to be a meaningful and important industry, and I enjoy writing about the latest treatments, technologies, and trends in this field.

Finance: I am interested in writing about financial products, services and trends. I enjoy writing about investment options, retirement planning, and more.

Education : I am interested in writing about education-related topics, such as online learning, study abroad, and other educational opportunities.

Travel : I am passionate about travelling and enjoy writing about different destinations, cultures, and experiences.

These are just a few examples of niches that I find particularly interesting and enjoyable to write in. Ultimately, my goal as a copywriter is to create effective and persuasive copy for any industry or niche that I am working in.

Q5. What is the #1 lesson you've learned as a copywriter?

When it comes to copywriting, the most important lesson I’ve learned is that it is essential to understand the needs, wants, and pain points of the target audience in order to create effective and persuasive copy. Without this understanding, it can be difficult to craft a message that resonates with the reader and motivates them to take a desired action.

In order to effectively understand the target audience, it is important to conduct thorough research and to use this information to inform the development of the copy. This can include analyzing demographic information, conducting surveys, and gathering feedback. By taking the time to understand the target audience, a copywriter can create messaging that is tailored to their specific needs and is more likely to be successful.

Q6. Who is your favorite copywriter & why?

I consider David Ogilvy, known as “the father of advertising”, one of the most influential and successful copywriters of all time. He is considered one of the first to use hard data and research to guide his creative campaigns, and his approach to advertising has been widely adopted by many in the industry. He was also known for his ability to craft persuasive and memorable headlines, which helped to make his ads highly effective.

Another copywriter who is widely recognized and respected in the industry is Joseph Sugarman, he is known for his ability to write compelling copy that sells. He has written for a wide variety of products and services, and his work has been widely recognized for its ability to persuade and motivate readers to take action. He is also a successful entrepreneur and author, who has shared his knowledge and experience in the field of copywriting through his books.

These are just a couple of examples of copywriters who have made significant contributions to the field and have been widely recognized for their work. There are many other talented copywriters who have made a significant impact in the industry and continue to inspire others with their work.

Q7. Do you have any recent wins to share?

As a professional copywriter, I am always striving to improve my skills and produce the best work possible for my clients. While I can’t share specific details about my clients, I can share some recent wins I’ve had in my work as a copywriter:

Recently, I’ve had a successful campaign in the e-commerce industry, where I wrote product descriptions and website copy that helped increase sales by 20%.

I’ve helped a client to increase their email open rate by 15% and click-through rate by 20% by optimizing the subject line and the structure of the email, as well as by providing valuable content and calls to action.

I’ve assisted a healthcare company to create a compelling video script that helped to educate potential patients about their services and increase the number of leads by 25%.

I’ve helped a financial institution to write a persuasive brochure that helped to increase the number of investment accounts opened by 15%.

These are a few examples of recent wins that I’ve had as a copywriter. I am always striving to improve my skills and deliver the best results for my clients, and I am always open to new challenges and opportunities to grow as a professional.

Q8. What would you say to a prospective client who wants to hire you?

I would say to a prospective client that I am committed to providing high-quality and effective copywriting services. I have a wealth of experience in creating persuasive and compelling messaging that resonates with the target audience, and I am confident that I can help you achieve your marketing goals.

I understand the importance of understanding the target audience and conducting thorough research, which allows me to create messaging that is tailored to their specific needs and is more likely to be successful. I have a proven track record of creating effective copy that has helped my clients to increase sales, leads, and engagement.

I am also highly adaptable and versatile, with experience in a wide variety of niches and industries. I am always willing to learn about new industries and adapt my approach to best suit the needs of my clients.

In addition, I am a great communicator and collaborator, I am always open to feedback and willing to work with my clients to ensure that their needs are met, and the final product meets their expectations.

In summary, I am confident that my experience, skills, and commitment to producing high-quality work will be an asset to your business and I would be honored to have the opportunity to work with you.

Q9. What is a good email address for prospective clients to contact you?

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