Copywriting.org Interviews Iason Papakonstantinou
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Q1. Where are you from?
Luxembourg
Q2. How did you discover copywriting?
In 2022 I was 2 years into my Bachelor’s Degree…
And let’s just say it wasn’t really my thing.
(I did really like the writing aspect though)
So since I didn’t see much of a future in a career around something I didn’t really care about…
I started looking for ways to make money online, travel the world, make music, and live on my own terms.
I then stumbled across the concept of copywriting.
Since I enjoyed writing, and had a knack for it…
I found out that I wasn’t so bad at copywriting either.
I then took a break from it for a while because of my exchange program at Kyoto University in Japan (which single-handedly made my degree worth it in the end).
But since my degree was coming to an end earlier this year, I needed to make something happen fast…
So I picked copywriting back up this summer, got coaching, and worked incredibly hard…
…and the rest is history ????.
And let’s just say it wasn’t really my thing.
(I did really like the writing aspect though)
So since I didn’t see much of a future in a career around something I didn’t really care about…
I started looking for ways to make money online, travel the world, make music, and live on my own terms.
I then stumbled across the concept of copywriting.
Since I enjoyed writing, and had a knack for it…
I found out that I wasn’t so bad at copywriting either.
I then took a break from it for a while because of my exchange program at Kyoto University in Japan (which single-handedly made my degree worth it in the end).
But since my degree was coming to an end earlier this year, I needed to make something happen fast…
So I picked copywriting back up this summer, got coaching, and worked incredibly hard…
…and the rest is history ????.
Q3. What forms of copy do you write?
Mainly email, but also social media posts sometimes.
Q4. What are your favorite niches to write in?
Biz Opp & for coaches.
Q5. What is the #1 lesson you've learned as a copywriter?
Good question…
To value the power of investing in myself, and getting better by 1% each day (改善).
I have invested around $10k into copy coaching and education so far.
In doing so, I’ve had the pleasure of being coached by world-class copywriters including: Matthew Volkwyn, Nico Sanchez, Sam Robson & Tyler Ryan, John Caprani, and Sean Ferres…
And I’m happy to say that my growth as a copywriter (and as a person) has skyrocketed as a result.
To value the power of investing in myself, and getting better by 1% each day (改善).
I have invested around $10k into copy coaching and education so far.
In doing so, I’ve had the pleasure of being coached by world-class copywriters including: Matthew Volkwyn, Nico Sanchez, Sam Robson & Tyler Ryan, John Caprani, and Sean Ferres…
And I’m happy to say that my growth as a copywriter (and as a person) has skyrocketed as a result.
Q6. Who is your favorite copywriter & why?
Probably Justin Goff.
I love how he can make his copy sound so casual and conversational…
Like he just wakes up, opens his laptop, and just spits out greatness onto his ESP before sending it out to his list.
The way he weaves in high-level copy techniques in his emails without making it obvious is just masterful.
I love how he can make his copy sound so casual and conversational…
Like he just wakes up, opens his laptop, and just spits out greatness onto his ESP before sending it out to his list.
The way he weaves in high-level copy techniques in his emails without making it obvious is just masterful.
Q7. Do you have any recent wins to share?
Sure!
For my client’s Black Friday promotion, I took care of all the emails.
Just 3 days after launch we did $24,446 in gross sales (with $16,658 of that being MRR) off a $47/mo frontend product.
With roughly 37.6% of this promo’s sales coming from email…
This means that I increased his regular email revenue (which used to be $25k/mo) by 37% in just 3 days!
Another nice win is what I did for his open rates.
Before working with me he’d get open rates of around 40-44% for emails sent to 35k contacts.
After we started working together, one of the emails I wrote for him (sent to 34k contacts) got a 53% open rate.
Considering the industry standard for a ‘great open rate’ is between 17-28% and I STILL managed to increase his open rates from 44% to 53%…
My client was very happy with these results :)
For my client’s Black Friday promotion, I took care of all the emails.
Just 3 days after launch we did $24,446 in gross sales (with $16,658 of that being MRR) off a $47/mo frontend product.
With roughly 37.6% of this promo’s sales coming from email…
This means that I increased his regular email revenue (which used to be $25k/mo) by 37% in just 3 days!
Another nice win is what I did for his open rates.
Before working with me he’d get open rates of around 40-44% for emails sent to 35k contacts.
After we started working together, one of the emails I wrote for him (sent to 34k contacts) got a 53% open rate.
Considering the industry standard for a ‘great open rate’ is between 17-28% and I STILL managed to increase his open rates from 44% to 53%…
My client was very happy with these results :)
Q8. What would you say to a prospective client who wants to hire you?
If you have a product or service that has a deeply positive impact on people’s lives,
And you’re serious about maximizing your email marketing program to take your business to the next level…
Then let’s chat and see if it makes sense to work together :)
P.S.
I do both email copy & email list management (automations, segmentation, deliverability, etc.)
And you’re serious about maximizing your email marketing program to take your business to the next level…
Then let’s chat and see if it makes sense to work together :)
P.S.
I do both email copy & email list management (automations, segmentation, deliverability, etc.)
Q9. What is a good email address for prospective clients to contact you?
iason@iasoncopy.com