Interviews Iram Ghafoor

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Q1. Where are you from?

Bagh, Pakistan

Q2. How did you discover copywriting?

Distress. It was back in 2018 when I had that thirst to become financially independent. I didn’t have many opportunities since I am coming from a backward village. An acquaintance told me about freelancing and I wanted to give it a try but didn’t know what to sell. I knew I could writer so started exploring the world of writing and copywriting hooked me.

Q3. What forms of copy do you write?

Blogs, product descriptions, marketing copy

Q4. What are your favorite niches to write in?

Digital marketing, wellness, traveling, home improvement

Q5. What is the #1 lesson you've learned as a copywriter?

Always put yourself in the shoes of your target audience to craft a copy that resonates with their problems, emotions and solutions they’re looking for.

Q6. Who is your favorite copywriter & why?

It’d be hard to name one. I found everyone unique in what they do or how they teach and there’s always something to learn from them.

Q7. Do you have any recent wins to share?

Was awarded Prime Minister’s Excellence Award to acknowledge my achievements in the field of freelancing

Q8. What would you say to a prospective client who wants to hire you?

It depends. There is no “one answer fits all”.

Q9. What is a good email address for prospective clients to contact you?

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