Copywriting.org Interviews Irfan Baloch
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Q1. Where are you from?
Pakistan
Q2. How did you discover copywriting?
Bob Bly’s Guide to Freelance Writing Success: How to Make $100,000 a Year As a Freelance Writer and Have the Time of Your Life Doing It
Q3. What forms of copy do you write?
I love to write long form sales letters, and there’s a reason to it. Over the years I’ve dissected and reverse engineered hundreds of successful long form sales letters. Nearly all them were controls in their specific niches. And I’ve taken the courses from Gary bencivenga, Clayton Makepeace, AWAI accelerated program and last but not the least Stefan Georgi’s RMBC method. So you can readily see why I’m very confident about my direct response Copywriting abilities.
Q4. What are your favorite niches to write in?
I love to write in online course creation niche.
Q5. What is the #1 lesson you've learned as a copywriter?
DR marketing and especially Copywriting has changed dramatically over the years. What worked in the days of Gary Halbert and John Caples don’t work today. It’s not enough to write benefit oriented copy to generate response. Screaming benefits and creative curiosity don’t work with today’s consumer. The reason is simple they’ve seen these messages before and they are far more skeptical to these benefit screaming headlines like: “Give me only 10 minutes and I’ll transform your course into a money making machine.” These types of headlines fall like a bomb on modern consumer. So you may be asking whats the way forward. And here it is: make your advertising itself valuable, too valuable that it makes your prospect almost impossible to ignore it. Here’s the example: “What everybody ought to know about this stock and bond business.” Quite frankly it’s too valuable to be ignored.
Q6. Who is your favorite copywriter & why?
Gary Bencivenga, beacause he is a true legend, and don’t take my word for it. Here’s what — Rodale Press has to say, “Gary is the Michelangelo of direct mail copywriting, the ‘low profile’ ad writer who Jay Abraham, Gary Halbert, John Carlton and many, many others look up to as the #1 practitioner of the art of direct mail copywriting. Gary is the man who most high-level copywriters and mail order publishers acknowledge is the ‘top dog’ in terms of RESULTS.” — Ken McCarthy, The System“His name is the stuff of legend around here. Against other top creative talent, he has never lost a split-run test selling any of our books.”
Q7. Do you have any recent wins to share?
No I’m not a beginner for sure. I’ve studied direct response for a quite a while now. And quite frankly I can compete with quite decent Copywriters.
Q8. What would you say to a prospective client who wants to hire you?
I’ll guarantee to out pull your best promo or you pay nothing.
Q9. What is a good email address for prospective clients to contact you?
mirfanbloach@gmail.com