Copywriting.org Interviews Isaac Unaeze
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Q1. Where are you from?
Nigeria
Q2. How did you discover copywriting?
I just got out of an unprofitable business because I didn’t know how to sell. I decided to learn everything about sales before getting involved in another business. My desire to learn about sales led me to the book: The Copywriters Handbook. I fell in love with copywriting after I read the first page.
Q3. What forms of copy do you write?
1. Email. 2. Social media ad. 3. Sales letters.
Q4. What are your favorite niches to write in?
1. Weight loss 2. Skincare 3. Fashion 4. Masculinity 5. Fundraising
Q5. What is the #1 lesson you've learned as a copywriter?
You can’t create desire. You can only channel an already existing desire to an irresistible offer.
Q6. Who is your favorite copywriter & why?
Gary Halbert. His newsletters taught me a lot. The numerous lessons in the newsletter gave me the confidence I needed to overcome imposter syndrome.
Q7. Do you have any recent wins to share?
I recently created a 21-email sequence for a Doctor in the weight loss niche. They performed well but I can’t discuss them.
Q8. What would you say to a prospective client who wants to hire you?
I’m a Direct Response Copywriter. I take the time to study the prospect, the offer, and the industry I write in before I think of putting words on paper. I craft customer-centric copy and I position it to show that the brand cares for the wellbeing of the prospect. I create a connection between the offer owner and the prospect in every copy I write – be it long or short-form copy. And most importantly. . . I use simple words an eight-year-old have full knowledge of.
Q9. What is a good email address for prospective clients to contact you?
isaacunaeze@gmail.com