Interviews Isha Shinde

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Q1. Where are you from?

Silvassa (India)

Q2. How did you discover copywriting?

I discovered copywriting through Alex Cattoni’s YouTube channel.

Q3. What forms of copy do you write?

Facebook ads, landing pages, emails, sales pages, and social media campaign copy.

Q4. What are your favorite niches to write in?

Health & wellness, technology, relationships, and personal development.

Q5. What is the #1 lesson you've learned as a copywriter?

Copy is never about the product. It’s about the customer, their problems, and your solution.

Q6. Who is your favorite copywriter & why?

Alex Cattoni is my favorite copywriter because she’s a marketing genius. She enlightens people on how copywriting is about human psychology and empathy.

Q7. Do you have any recent wins to share?

I recently wrote a social media campaign, blog, and video script for a work culture consultancy. They loved it and wanted to hire me as their full-time copywriter.

Q8. What would you say to a prospective client who wants to hire you?

If you’re tired of figuring it out by yourself and want to have more time for your business, I’d love to help you. For me, client satisfaction comes first which means I will keep chugging coffee and editing until you say ‘wow, that’s exactly what I wanted’. You will not have to worry about reminding the deadlines as I like being punctual (swiss punctual to be specific).

Q9. What is a good email address for prospective clients to contact you?

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