Interviews Jacob Mazlum

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Q1. Where are you from?

Sheffield, England.

Q2. How did you discover copywriting?

After I quit my legal career in 2016 I thought long and hard about what I was good at, and how that could make me money. What was I good at? Music and writing. So on the music side of things I began DJing. And on the writing side I started doing content copy on race-to-the-bottom freelancer sites. Not a great start, but it was a first step. Plus it helped build up my writing chops. I discovered direct response 18 months later from some smartass ‘college dropout’ kid I stumbled upon online somewhere. So I bought his course, learned the basics, then discovered more talented direct response copywriters and just ran with it.

Q3. What forms of copy do you write?

Pretty much anything I get the opportunity to, to be honest. Not because I’m struggling for work, but because every different type of copy and every different niche teaches me something incredibly valuable. And even though I’m a few years into things now, this is a lifelong pursuit for me and I intend to maximise my skills as much as I can. In terms of what I’m writing most of these days? That would be ecom emails, VSLs and full funnel copy.

Q4. What are your favorite niches to write in?

Anything involving an element of lifestyle optimisation or self improvement. That could be social dynamics, style, dating, exercise, grooming, philosophy, mindset, diet etc. If it helps you become a better human being, I’m probably gonna enjoy writing about it.

Q5. What is the #1 lesson you've learned as a copywriter?

I’ve got about eight #1 lessons from copywriting. But if I had to pick one? Then it’s the fact that no one’s gonna save you – it’s all on you, bud.

Q6. Who is your favorite copywriter & why?

I’ve never been a A-lister fanboy, but if I had to pick one then probably Ben Settle. I’ve never seen anyone care so little yet do so much. Truly inspiring.

Q7. Do you have any recent wins to share?

Yes, but frankly I don’t have enough laptop battery to pull up the stats before this whole interview goes bye-bye.

Q8. What would you say to a prospective client who wants to hire you?

I make a great diversity hire.

Q9. What is a good email address for prospective clients to contact you?

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