Through my background in journalism, and through founding a business in the UK education sector.
Q3. What forms of copy do you write?
I primarily write website copy, sales pages, white papers, and thought leadership articles.
Q4. What are your favorite niches to write in?
Energy, SaaS, Technology.
Q5. What is the #1 lesson you've learned as a copywriter?
That emotions drive buying decisions more than logic.
Q6. Who is your favorite copywriter & why?
Tom Albrighton
Q7. Do you have any recent wins to share?
I just celebrated 10 years in business as Brand New Copy and I was recently awarded Copywriting Business of the Year 2023 at the Scottish Enterprise Awards.
Q8. What would you say to a prospective client who wants to hire you?
Let’s arrange a call and chat about how I can help generate more interest in your products and services.
Q9. What is a good email address for prospective clients to contact you?