Interviews Jari Suokas

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Q1. Where are you from?

Kangasala, Finland

Q2. How did you discover copywriting?

In 2018 I was once again on my laptop searching for videos on Youtube about how to make money online. I didn’t have much money so I had to find a side hustle to complement my 9-5 job income. Somehow I happened to stumble on this guy who talked about learning high-income skills. His name was Dan Lok and one of the high-income skills he was talking about was copywriting. I was hooked.

Q3. What forms of copy do you write?

Mainly emails.

Q4. What are your favorite niches to write in?

Music, guitars, and guitar gear. Everything that piques my interest somehow.

Q5. What is the #1 lesson you've learned as a copywriter?

Copywriting is 80% research and 20% writing. You have to know your target audience.

Q6. Who is your favorite copywriter & why?

There are so many of them. But to name one I have to say Joseph Sugarman. When I read The Adweek Copywriting Handbook all the pieces started to find their place for the first time.

Q7. Do you have any recent wins to share?

I’m a rising star. Nothing major to share, yet.

Q8. What would you say to a prospective client who wants to hire you?

Thanks for considering me. Let’s schedule a Zoom call and find out if we would be a good fit for one another.

Q9. What is a good email address for prospective clients to contact you?

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