Copywriting.org Interviews JB Floyd

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Q1. Where are you from?

Saint Loui, MO USA

Q2. How did you discover copywriting?

I was looking for an opportunity to upgrade my agency and have a new source of income. I found it on my search.

Q3. What forms of copy do you write?

I do a lot of blog and social media post. I was wanting to expand that into email copy also.

Q4. What are your favorite niches to write in?

I love the services niche. Roofer, solar, HVAC, plumbing, etc. I have done really well in transportation recruiting and fixed-Ops within the car dealer space.

Q5. What is the #1 lesson you've learned as a copywriter?

Drill down drill down! Being generic does not work. You have address real issues. Be a little controversial but not too much.

Q6. Who is your favorite copywriter & why?

David Ogilvy. A total legend. He changed ad copy forever and had his finger on the pulse of the public.

Q7. Do you have any recent wins to share?

I have written 3-4 pieces that as of last month have had a total of 3 million reads.

Q8. What would you say to a prospective client who wants to hire you?

You know how you can’t get articles and post to go viral for lead generation… I can fix that!

Q9. What is a good email address for prospective clients to contact you?

jfloyd@leadvalets.com