Interviews Jeffrey Winch

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Q1. Where are you from?

London, England

Q2. How did you discover copywriting?

I was having a casual coffee catch up with my friend Sam Saifi back in early 2021: it was here he decided to enlighten me that he’s become a copywriter and become pretty successful under Alex Cattoni. Truth be told I had zero clue what Copywriting was and 95% of the lingo he used went over my head at the time…but I became curious – so began following her content. A year later I joined her yearly course and embarked on my own journey.

Q3. What forms of copy do you write?

I can write Emails, Landing Pages, Sales Pages and Facebook Ads, but I now specialise in Emails.

Q4. What are your favorite niches to write in?

I started in Financial, but recently pivoted to Personal Development.

Q5. What is the #1 lesson you've learned as a copywriter?

Really take the time to properly do the research on your ideal prospects. Knowing what they’re really looking for can make all the difference (as well as massively increase sales).

Q6. Who is your favorite copywriter & why?

Alex Cattoni – I was mentored by her: but I love her empathy, compelling storytelling and values in addition.

Q7. Do you have any recent wins to share?

I’m still fairly new so no massive wins…yet. But I recently helped bring in over $9K from a couple of launches. Also, as of last month I became self employed!

Q8. What would you say to a prospective client who wants to hire you?

Sounds great – let’s jump on a quick call first to make sure we’re a good fit though. I’ll only work with people I feel genuinely help others with their services, along with if I can provide actual value to them also.

Q9. What is a good email address for prospective clients to contact you?

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