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Copywriting.org Interviews Jem Morey

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Q1. Where are you from?

England

Q2. How did you discover copywriting?

I studied Media Writing at uni, which covered all aspects of writing for the media. Copywriting was one of those aspects.

However, initially, I was hooked by script writing for feature films.

Skip a few years later, which included a successful decade running my own hospitality businesses, I started to write again during COVID – which wasn’t great for the hospitality industry.

So, stuck with a few failing businesses during COVID, I started to write feature film scripts again. Studying the art of writing and story rekindled my love for the craft.

Anyhow, I knew, at some point soon, the world would open back up and I’d return to drag my slumbering businesses back from the gutter.

But, something had changed. COVID made me realise I was done with the hospitality industry. I wanted something new…

What? Well, that was up for debate. One thing I did know, monetising writing film scripts was a long shot.

So, how could I monetise my natural flair for writing?

A quick Google search later, I re-discovered copywriting.

And, I’ve been a committed student of copywriting since that day.

Q3. What forms of copy do you write?

Email, Video Sales Letters, Sales Pages, Landing Pages

Q4. What are your favorite niches to write in?

Health, Business, Finance, Marketing

Q5. What is the #1 lesson you've learned as a copywriter?

“The money is in the list.”

Q6. Who is your favorite copywriter & why?

Ben Settle. He’s a great entertainer and I don’t agree with everything he says.

Q7. Do you have any recent wins to share?

I’ve been freelancing alongside my full-time job for three years.

At my full-time position I’ve managed to grow their in-house list to 3,500 subs with open rates on a weekly newsletter averaging 45%.

Our promotional emails average over 80%.

Q8. What would you say to a prospective client who wants to hire you?

Email marketing is the highest and most measurable return on investment known to the marketing world!

And as a former business owner (now turned freelancer), I know how important ROI is to you….

You want to reinvest your hard-earned pennies and turn them into pounds….

Unquestionably, the best way, to get the biggest bang for ya buck, is to build an engaged list of your most loyal customers and raving fans.

So, let’s jump on a 30-minute call, completely free, no obligation, no pushy sales pitch, and see if we can work together.

Worst-case scenario, you walk away from our call with a few quick, and easy to action pointers to get you started, or take your email marketing game to the next level.

Q9. What is a good email address for prospective clients to contact you?

jem@theemailace.com

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