Copywriting.org Interviews Jennie Heckel
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Q1. Where are you from?
LaCrosse Wisconsin
Q2. How did you discover copywriting?
Career change to fulfill desire for self employment.
Q3. What forms of copy do you write?
Webinars, VSL, Video Sales Letters, YouTube Scripts, Funnel Copy, Sales Letters, Website Copy, Meta/Facebook Ads, Emails
Q4. What are your favorite niches to write in?
Health/Supplements, Spiritual/Healing, Coaching, Digital Marketing, Agency Promotions
Q5. What is the #1 lesson you've learned as a copywriter?
The copy needs to only be as long as it needs to be to get the desired action, a signup, a booking or a sale.
Q6. Who is your favorite copywriter & why?
Clayton Makepeace was my mentor. He believed in me and my dream and that belief in me, gave me the ‘fortitude’, ‘grit’ and ‘persistence’ to put in the hard work required to become successful as a copywriter, funnel expert and digital marketing coach.
Q7. Do you have any recent wins to share?
Experienced Email List Manager, 14 years, Digital Marketer Certified Email List Manager and Copywriter. Black Friday Email Management for Client averaged 69.76% Opens and 53.27% CTR for 10 different product campaigns 3X previous sales numbers. Revitalized a Dead Email List for a Shopify Store. Previous stats: 12.7% Open and 0.7% CTR with 3 sales per 30,000 send. Cleaned list with new campaigns. BF/CM average 47.31% Open rate with 107 sales. Abandon Cart Sell Rate was 27.10%. Sold out over 50% of the inventory. Webinar and Sales Funnels over $21 Million in Sales.
Q8. What would you say to a prospective client who wants to hire you?
You need results and that is what I deliver with a 100% Satisfaction Guarantee.
Q9. What is a good email address for prospective clients to contact you?
jennieheckel@aol.com