Interviews Jerry Kambi

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Q1. Where are you from?

South Africa

Q2. How did you discover copywriting?


Q3. What forms of copy do you write?

Emails, sales letter blogs

Q4. What are your favorite niches to write in?

Sales and emails

Q5. What is the #1 lesson you've learned as a copywriter?

One of the most important lessons in copywriting is to always focus on the benefits of your product or service, rather than just its features. Your audience wants to know how your product or service can improve their life, solve their problems, or fulfill their desires, and it’s your job as a copywriter to show them how it can do that.

Instead of just listing the technical details or specifications of your product, try to paint a picture of how it can make your audience’s life easier, more enjoyable, or more fulfilling. Use persuasive language and storytelling techniques to create an emotional connection with your audience and help them see the value of what you’re offering.

Remember that copywriting is all about persuading your audience to take action, whether that’s making a purchase, signing up for a newsletter, or attending an event. By focusing on the benefits of your product or service, you can make a more compelling case for why they should do what you want them to do.

Q6. Who is your favorite copywriter & why?

Dan White, his writing is extremely captivating.

Q7. Do you have any recent wins to share?

I have 3 clients on contracts

Q8. What would you say to a prospective client who wants to hire you?

If a prospect client wants to hire me, I would first thank them for considering me for the project and express my interest in working with them. Then, I would ask them to provide me with more information about the project, such as its scope, goals, timeline, and budget.

Based on this information, I would then let them know if I am able to take on the project and provide them with a proposal that outlines my approach, timeline, and fees. I would also make sure to ask any clarifying questions and address any concerns or questions they may have.

Additionally, I would let them know about my experience, expertise, and any relevant qualifications that may be of interest to them. I would also highlight my commitment to delivering high-quality work, meeting deadlines, and maintaining open and transparent communication throughout the project.

Ultimately, my goal would be to ensure that the client feels confident in my ability to deliver the results they are looking for and that we have a clear understanding of what the project entails and what is expected of each party.

Q9. What is a good email address for prospective clients to contact you?

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