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Copywriting.org Interviews Jesus Revezzo

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Q1. Where are you from?

Dunedin, FL

Q2. How did you discover copywriting?

Back in 2012 I was sitting in a double-wide trailer in the oil fields of North Dakota thinking, “I am ever going to have control over my life and run a martial art and fitness school, I need to learn about marketing and selling.” I was in North Dakota driving semi-trucks full of water to and from oil rigs and pumping sites. I went there with the promise of making 3 times what I was making back home. Back the money never seemed to work out that well. And those winters were no joke. Especailly for Florida born young guy. Anyway, my thoughts about marketing and selling led me to the internet for research and that’s when I discovered Dan Kennedy and copywriting.

Q3. What forms of copy do you write?

My primary form of copy is email. I’ve written blogs, funnel copy, and even a sales page or two. But, inside the agency I work for, daily emails from the CEO are my biggest responsibility.

Q4. What are your favorite niches to write in?

Marketing, fitness, and self-defense are what I know best and enjoy writing about the most.

Q5. What is the #1 lesson you've learned as a copywriter?

It’s not about what you like, it’s about what gets clicks and sales.

Q6. Who is your favorite copywriter & why?

Wow! How do you pick with so many great choices? I’ll go with Matt Furey. While not as wildly known as some others, he’s been an inspiration to some who are more well-known. His Tao of email copywriting course is part of what helped me land my current job. And the way his writing flows from story to offer to call to action is great. I’ve actually had the privilege to get to know him over the last few years, which is super cool. And I admire his lifestyle and would like to emulate it myself.

Q7. Do you have any recent wins to share?

The biggest win this year is the fact that I was able to improve my company’s email open rates from an average of 17% at the beginning of 2022 to an average of 28% by October 2022.

Q8. What would you say to a prospective client who wants to hire you?

I am going to ask a lot of questions. Sometimes to the point of being annoying. And I may even push buttons that might make you think differently about your business and your marketing. But, if you stick with me I know we’ll find some killer ideas that could help you reach an all-new level.

Q9. What is a good email address for prospective clients to contact you?

Jesus@agmagency.com

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