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Copywriting.org Interviews Jim Hamilton

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Q1. Where are you from?

Toronto, Canada

Q2. How did you discover copywriting?

I spent 7 years working as a personal trainer and massage therapist, only to wake up one day and realize I was never going to have the time, location, or financial freedom I wanted if I continued on that path. So I started googling “how to make money online” and stumbled across copywriting on Upwork. That was 2016. I was able to replace my meager salary in less than 60 days, and I’ve been writing full-time ever since.

Q3. What forms of copy do you write?

I’ve written pretty much everything over the last 6 years — sales letters, VSL scripts, webinar scripts, emails, etc — but these days, I specialize in writing emails (both daily infotainment-style + sequences) and Facebook ads.

Q4. What are your favorite niches to write in?

My favorite niches to write in are health and biz opp.

Q5. What is the #1 lesson you've learned as a copywriter?

That it’s better to be clear than to be clever. Avoid big words and never assume the reader knows what you’re talking about. Because the faster someone can read your copy (and grasp your message) the more likely they are to buy. I used to think “creative genius” is what made someone a top copywriter. Now I know it’s all about executing on the fundamentals.

Q6. Who is your favorite copywriter & why?

Justin Goff. He’s a perfect example of someone who writes clearly, avoids big words, and focuses on the fundamentals (creating curiosity, telling stories, sharing controversial opinions, leaning into what’s already working, etc).

Q7. Do you have any recent wins to share?

You bet! :) Some of my recent wins: – Wrote Facebook ad copy that smashed a client’s previous launch record for their high-ticket course (dropped CPL by 75% and produced a 4.22X ROAS on 50k ad spend) – A single long-form Facebook ad I wrote for another client recently surpassed 7-figures in sales generated (it’s been running since November 2021!) – Helped a coaching & consulting company generate 900k in revenue from email over the last 12 months through a mix of daily broadcast emails + overhauling their automations

Q8. What would you say to a prospective client who wants to hire you?

If you’re running at least 25k/m in Facebook traffic to a (validated) webinar or high-ticket funnel, and want to scale to 100k/m and beyond… Then I can definitely help :)

Q9. What is a good email address for prospective clients to contact you?

jim@thegig.io

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