Interviews Jimmy Parent

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Q1. Where are you from?


Q2. How did you discover copywriting?

Stumbled upon copywriting while doing phone sales for a skeezy internet marketing company in 2017

Q3. What forms of copy do you write?

Front end stuff, also emails. I guess that’s mid-end? idk man I don’t even work here.

Q4. What are your favorite niches to write in?

So is it pronounced niche, or niche? Anyways, I love me some local-type service based businesses. Real stuff. With real people. Doing real things.

Q5. What is the #1 lesson you've learned as a copywriter?

Make entertainment that happens to be an ad (not the other way around).

Q6. Who is your favorite copywriter & why?

Brad Campbell. if you remember. Totes inspired the way I sling words across the yard.

Q7. Do you have any recent wins to share?

$35k+ from a single email. In less than 16 hours. Smashed the control with a 775% increase in click through rate (CTR). And $19.20 earnings per click. While everyone’s Black Friday offers are bombing. So… mediocre, at best.

Q8. What would you say to a prospective client who wants to hire you?

Do you like cheese? But srsly, it’s like this: we’re in the entertainment economy. So if you’re ads ain’t interesting, helpful, and more entertaining than whatever else they were doing? Then poof. You’re a ghost. So instead of making ads that’r trying to entertain… we make entertainment that happens to be an ad. And we’re the best at it.

Q9. What is a good email address for prospective clients to contact you?

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