Copywriting.org Interviews John Awa-abuon

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Q1. Where are you from?

Nigeria

Q2. How did you discover copywriting?

I’ve always been fascinated whenever I explored the principles of effective writing and studied the work of successful copywriters. I read blogs and articles to gain a better understanding of the craft, then put in the practice to hone my skills.

Q3. What forms of copy do you write?

blogs, emails, sales letters, whitepapers, etc.

Q4. What are your favorite niches to write in?

eCommerce, Saas, Marketing, etc.

Q5. What is the #1 lesson you've learned as a copywriter?

The #1 lesson I’ve learned as a copywriter is that the key to good writing is knowing your audience. You need to understand who you are writing for and what kind of content will resonate with them. From there, you can develop a clear message and tailor your writing style accordingly. Writing for an audience means understanding their perspectives, interests, pain points, and values. Good copywriting should always be tailored to its intended readership.

Q6. Who is your favorite copywriter & why?

My favorite copywriter is Joe Sugarman. Joe is an iconic figure in the copywriting industry and he’s constantly inspiring me with his creative approaches and impressive body of work. His key philosophy of “Powerful Copy” has really resonated with me and pushed me to create more powerful and persuasive content. He always strives to produce unique, interesting, and valuable pieces that capture people’s attention and resonates with them. I admire how he is able to create captivating content that effectively communicates his message even after decades in the business.

Q7. Do you have any recent wins to share?

I am definitely not a beginner! I recently had the opportunity to write copy for a B2B SaaS company that was well-received by the client.

I’m proud to say that my copywriting skills had a direct impact on their successful marketing campaigns. I continue to strive to create content that draws in customers and inspires them to act.

By staying up-to-date with trends, techniques, and strategies, I’m always striving to provide my clients with the most effective copywriting possible.

Q8. What would you say to a prospective client who wants to hire you?

If you’re looking to hire a copywriter who can create engaging and persuasive content that resonates with your customers and drives meaningful results, then I’m the one for you.

I have several years of industry experience and am passionate about producing powerful copy. I have an eye for detail and strive to produce pieces that are creative, valuable, and memorable.

My goal is to not only meet but exceed your expectations and help you achieve success through my writing.

Q9. What is a good email address for prospective clients to contact you?

john@ecommerceobserver.com