Copywriting.org Interviews John Caprani

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Q1. Where are you from?

Ireland

Q2. How did you discover copywriting?

I watched a BBC documentary about Edward Bernays (‘The Century Of The Self’), and that led me down the rabbit hole.

Q3. What forms of copy do you write?

FB Ads, Youtube Ads, Emails, Content, Web Copy, Upsells

Q4. What are your favorite niches to write in?

Biz Op, Personal Development, B2B

Q5. What is the #1 lesson you've learned as a copywriter?

Copy is like the tip of a spear – it only does its job when there is a good offer and audience behind it.

Q6. Who is your favorite copywriter & why?

Gary Halbert, because he makes me laugh, and he was a wild outlaw who did what he damn well pleased.

Q7. Do you have any recent wins to share?

I recently did a JV with Matthew Volkwyn to help him promote his Email Dojo 12 month coaching program. We grew the program from 80 to 100 students in about 4 weeks.

Q8. What would you say to a prospective client who wants to hire you?

Let’s have a conversation, then do a small test project first to see if we work well together.

Q9. What is a good email address for prospective clients to contact you?

john@johncaprani.com