Interviews John E. Hodgkinson

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Q1. Where are you from?

Lakeside, Ca

Q2. How did you discover copywriting?

I’ve been doing copyrwriting for twenty-five years for the companies I worked for as well as my own copywriting.

Q3. What forms of copy do you write?

emails, blogs, sales letters, book magnets, social media posts, video creation and presentations.

Q4. What are your favorite niches to write in?

I enjoy working with authors and entrepreneurs of any genre or niche. I’m creating a program which I have titled, The Wannabe Book Launch Series and my Flagship program is “Let’s Create an Epic Book Launch.”

Q5. What is the #1 lesson you've learned as a copywriter?

The number #1 Lesson I have learned as a copywriter is to make the about the reader, the buyer, the person whom I am writing to.

Q6. Who is your favorite copywriter & why?

Jon Morrow is my favorite copywriter because he is an inspiration to the world of copywriters. Not only is he a great teacher, but even with his handicap nothing has kept him down.

Q7. Do you have any recent wins to share?

I received my first book publishing contract by way of LinkedIn. It’s not actually my first book publishing contract but my first one because of LinkedIn and Este Rand who showed the importance of a strong LinkedIn profile.

Q8. What would you say to a prospective client who wants to hire you?

Everything I do, I do it for you. It’s all about them, not about me.

Q9. What is a good email address for prospective clients to contact you?

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