Copywriting.org Interviews John McDermott
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Q1. Where are you from?
Alaska
Q2. How did you discover copywriting?
Gary Halbert, Ted Nicolas, Joe Sugarman (and others) over 30 years ago
Q3. What forms of copy do you write?
I specialize in infotainment and storytelling – in all media
Q4. What are your favorite niches to write in?
Profitable ones.
Q5. What is the #1 lesson you've learned as a copywriter?
You need to be a keen student and observer of human nature and behavior.
Q6. Who is your favorite copywriter & why?
Travis Sago – He’s not a trained copywriter, but is intuitive and innovative, and gets results.
Q7. Do you have any recent wins to share?
Sales and conversion records, writing email marketing campaigns for clients.
Q8. What would you say to a prospective client who wants to hire you?
Get in line.
Q9. What is a good email address for prospective clients to contact you?
john@iwirestrategic.com