Copywriting.org Interviews John Paul Lapuz

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Q1. Where are you from?

Manila, Philippines

Q2. How did you discover copywriting?

I lost my job due to COVID and scoured the internet looking for ways to earn money. Came across copywriting and fell in love.

Q3. What forms of copy do you write?

Email

Q4. What are your favorite niches to write in?

Health, Coaching & Course Creation

Q5. What is the #1 lesson you've learned as a copywriter?

Copywriting is 90% research. You can’t write if you don’t understand what you’re writing about and to who.

Q6. Who is your favorite copywriter & why?

Ben Settle – Infotainment is the way

Q7. Do you have any recent wins to share?

A client that I work with closed at about $180k last November and growing. Looking for more wins!

Q8. What would you say to a prospective client who wants to hire you?

If we’re a fit, we’ll do great. If not, let’s still be friends.

Q9. What is a good email address for prospective clients to contact you?

johnpaul.n.lapuz@gmail.com

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