Interviews Johnny Laurance

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Q1. Where are you from?

Springfield, Massachusetts

Q2. How did you discover copywriting?

I’ve kinda always known I wanted to get paid to write, but I also knew that most writers languish in poverty and many have to resort to eating stray cats to survive…so being no Stephen King, I kept those aspirations on a back burner.

Come 2020, I saw everyone doing their work-from-home thing and decided it was as good a time as any to give the whole ink slingin’ a shot!

I started off writing for the content mills and had some success with textbroker getting paid pennies for blog posts.

Thankfully the spies at Google realized what I was doing and started recommending Alex Cattoni’s videos to me.

This led me to take a deep dive into the subject and rummage through the lives of legends like Hopkins, Ogilvy, and Halbert…

Eventually, I stumbled upon Justin Goff & Stefan Georgi and haven’t looked back since.

Q3. What forms of copy do you write?

I’ll write a hole through anything you throw at me, but typically, I write landing pages, sales letters, and emails.

Q4. What are your favorite niches to write in?


I’d like to break into the survival niche…

Nothing gets me hot around the collar like a straight shot of doom, but mostly I write in the health space.

So if any survival offer owners are reading this right now, holler at your mf’n boy!

Q5. What is the #1 lesson you've learned as a copywriter?

I could say something sweet like “the learning never stops” or quote one of the pillars of our industry, but as a born cynic, being in this field has only reinforced the idea that nothing is real and most things exist to either sell you something or make you think a certain way…

…which is true.

Q6. Who is your favorite copywriter & why?

I don’t have a “favorite” copywriter, but I do admire a few…

Ogilvy for his laissez-faire but intense understanding of the craft.

Carlton and Halbert for their blunt and effective humor.

And Stefan Georgi/Luke Mills for drilling copy into my brain-box… Because without those two, I wouldn’t be typing this right now.

Q7. Do you have any recent wins to share?

I’m still a relative noob in this industry with only a year and a half of playtime under my belt, but I rack up more wins than I do losses.

Q8. What would you say to a prospective client who wants to hire you?

ATTENTION: If you’re looking for bland copywriting that reads like a tax form, I’m gonna need you to keep on truckin’, bubba.


Let’s not beat around the bush…

You’re here because you need a job done, and you either can’t do it yourself, don’t have the time, or simply don’t want to.

That’s where I come in.

I will provide you with high-quality copywriting that converts at the cash register so you can focus on what you do best — GROWING YOUR BUSINESS.

When you work with me, you don’t have to worry about:

– English being my second language ????????
– Turning in work written in crayon ????
– Disappearing entirely ????

Again, we’re not here to waste anyone’s time.

If you need copywriting done right and promptly without having to hold someone’s hand through the entire process, then I’m your guy!

So don’t hesitate and give me a holler today, and let’s make some money!

Q9. What is a good email address for prospective clients to contact you?

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