Interviews Joseph Robertson

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Q1. Where are you from?

Seattle, WA

Q2. How did you discover copywriting?

Back around 2009, 2010, I had started a business (my first) in photography, doing weddings and portraits and such. After an initial burst of referrals, I realized I had no clue how to market or build a business. I started digging around and discovered Ed Dale and “The Challenge.” That path led me to create and publish a magazine all about coffee for several years.

It was that crucible which brought me to copywriting – figuring out how to engage people’s interest, build a hungry audience, and sell something no one needed.

I discovered that when you build an audience around a congruent set of beliefs, helping those people solve their problems and achieve their desires, they’ll buy whatever you put in front of them with no need to “sell.”

I took my experience building that business primarily through email, and turned a focus to copywriting, studying primarily through Lukas Resheske.

Q3. What forms of copy do you write?

Primarily email

Q4. What are your favorite niches to write in?

I work with business owners who are driven by belief to create impact for others. I’ve enjoyed working in Yoga, Real Estate, Copywriting, Coaching, Coffee, and Finance.

Q5. What is the #1 lesson you've learned as a copywriter?

Slow down. You’re working a process to create something much bigger than you can see in the moment. It takes time for people to fall in love with you, and everyone does it at their own pace. But if you slow down, and focus on foundations, what you want will be inevitable.

Q6. Who is your favorite copywriter & why?

Lukas Resheske. He’s gone above and beyond to help me figure out how to play my own game.

Q7. Do you have any recent wins to share?

For a recent client, I increased his successful sales calls each week by 1400%, but the thing he said he was most grateful for is that now he is happy in his business and his life.

For another client, I doubled his invoices (for a $5k course) in the 4th quarter of 2022, but what he appreciated most is that after 12 years in business, I’m the first person to make the marketing really feel like it’s authentically him.

Q8. What would you say to a prospective client who wants to hire you?

What do you really want? Really, deep down, what is most important to you in your business and your life, and why are you talking to me?

Having clarity on that main question is necessary to do the work well. It also makes the work far easier and more successful.

You may not actually need or want what I do and have. But if I can be helpful to you, it starts by answering that question and then figuring out the next best step to get you there.

Q9. What is a good email address for prospective clients to contact you?

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