Copywriting.org Interviews Josip Herman

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Q1. Where are you from?

Croatia

Q2. How did you discover copywriting?

I have to thank Anik Singal for introducing me to email marketing back in 2016. That’s when I became aware of the whole copywriting thingy. But I decided to follow an academic route to become a mechanical engineer which never materialized because I got reintroduced to copywriting in the Hustlers University. I got captivated by all the possibilities to help people and businesses while working for myself. It took a few months to get my groove going… But after I completed my first couple projects and got great results for my clients, I became confident that this is something I would like to do long term.

Q3. What forms of copy do you write?

Emails, sales letters, funnel building, Facebook and Google ads… just to name a few :)

Q4. What are your favorite niches to write in?

I like any niche where personal development is the focal point. Weather that be in the biz-op niche, dating, lifestyle, education or any other.

Q5. What is the #1 lesson you've learned as a copywriter?

I’ve learned that everything we as humans do is sell. Think about it… You want a job? You have to sell your employer on the idea that you’re the perfect candidate. You want a wife and kids? You need to present yourself as the best option to the other gender. I’ve realized that copywriting is just understanding what people want and communicating those desires back to them in a digestible way.

Q6. Who is your favorite copywriter & why?

John Carlton for sure. At this point I’ve read a lot of his sales letters and learned too much from his copy. He also has a very good free course on writing ads which helped me a lot recently.

Q7. Do you have any recent wins to share?

My latest win was launching a new product for one of my clients that made him $60K in the last month out of which I had a sizable cut.

Q8. What would you say to a prospective client who wants to hire you?

I’m not going to promise and claim you will make a bunch of money working with me… But what I will do is work until you get those bragworthy results. And who knows, if we are a good fit to work together… Maybe this could be a start to a long and fruitful partnership. Its important to note that if I notice something that doesn’t work or could be a future problem in your business… Ill be the first to let you know and come up with possible solutions to the problem.

Q9. What is a good email address for prospective clients to contact you?

josip@josipherman.com