Copywriting.org Interviews Juan Andres Medina
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Q1. Where are you from?
South Florida
Q2. How did you discover copywriting?
Wanting to sharpen my sales skills after graduation led to a FLURRY of consuming the “greats:” Halbert, Caples, Ogilvy, Bernbach, Hopkins, Bencivenga, Sugarman and many many more.
Stunning to read: It’s clear that scarcely any company can write a real line of advertising…
Stunning to read: It’s clear that scarcely any company can write a real line of advertising…
Q3. What forms of copy do you write?
Digital ads, sales letters, advertorials (the ads in papers that look like articles) and email list marketing. Performance or bust.
Blogs and other content is not my game and debatable whether it should even be still called “copy.”
Blogs and other content is not my game and debatable whether it should even be still called “copy.”
Q4. What are your favorite niches to write in?
1) Tech, due to my experience selling software my whole career
2) Advertising and Marketing (B2B), due to my copywriting expertise
3) Pro Services, because I enjoy breaking the stodgy tone that holds back success in white-collar services
4) Gadgets and other “innovative” products, since it’s extra fun to “create” a hook for a NEW product or service.
2) Advertising and Marketing (B2B), due to my copywriting expertise
3) Pro Services, because I enjoy breaking the stodgy tone that holds back success in white-collar services
4) Gadgets and other “innovative” products, since it’s extra fun to “create” a hook for a NEW product or service.
Q5. What is the #1 lesson you've learned as a copywriter?
Two. 1) Results is the only thing that makes an ad good, and 2) If you don’t understand your audience/market to a T your ad will suck by default.
Q6. Who is your favorite copywriter & why?
Halbert. His headlines and copy hit like a buzzsaw and carried a manic energy that gets me excited for what I’m buying while carrying a stunning level of credibility. Truly a master of curiosity.
Q7. Do you have any recent wins to share?
Literally JUST launch a Cold Email Outbound Service to correct the biggest gap in tech / b2b companies: getting quality meetings *booked.*
It’s mechanism of action is 1) problem-oriented emails (tech sales people are hopelessly product-centric) and 2) absurdly redundant email infrastructure that is SPAMPROOF.
This and performance-based pricing that doesn’t lock in startups *should* resonate with the market…
It’s mechanism of action is 1) problem-oriented emails (tech sales people are hopelessly product-centric) and 2) absurdly redundant email infrastructure that is SPAMPROOF.
This and performance-based pricing that doesn’t lock in startups *should* resonate with the market…
Q8. What would you say to a prospective client who wants to hire you?
Get ready to talk to me about your *customers* — and if you don’t know them like you know your own family, there’s nothing to discuss.
Q9. What is a good email address for prospective clients to contact you?
jmedina@steeplejack.org