Interviews Juan Franco

Click to Share:

Q1. Where are you from?

Montreal Canada

Q2. How did you discover copywriting?

Before discovering copywriting and marketing, I worked on other skills such as fund management and investing.

My investing mentor told me he was feeling desperate because he was having trouble retaining students. It was clear to me that I needed to find a solution and give it to him.

Later on, I became interested in copywriting and began learning about it… Using storytelling and brand awareness, I was able to increase his retention of students. – No fancy tech, nor ADS.

Q3. What forms of copy do you write?

ADS, Landing Pages, Emails, Sales Pages, VSL’s, etc…

Q4. What are your favorite niches to write in?

Info products, coaching, and finance

Q5. What is the #1 lesson you've learned as a copywriter?

Two key things:

1. Linear marketing is dead (simple funnels are taking longer to convert people) – this is because customers today are seeking authentic online experiences. After all, they have infinite options. This is where creating trust with your audience comes first. “Marketing” should be the last thing you should be implementing – simple but people don’t do it.

2. It doesn’t matter how good your offer/funnel/designs are if you’re targeting the wrong people. You think you’re targeting the right audience, but every audience has a level of awareness of your product. – when you create the copy you shouldn’t just talk to your audience, but also to their level of awareness.

Q6. Who is your favorite copywriter & why?

Daniel Throssell, love that guy’s humour and style of copy. His emails make me laugh out loud while learning a lot about email copy and marketing. He’s a real student of the game.

Q7. Do you have any recent wins to share?

I recently helped a modelling agency acquire more models for their casting, increasing their customer base and revenue

Q8. What would you say to a prospective client who wants to hire you?

I’m not big on promising results, but I can promise the work ethic and output on my half. 80% of my work is based on research. I will study you and your audience so I can understand what the right solution is for you.

I will implement strategies that will help you connect and empathize with your audience’s needs/desires/fears so that they can trust you – Because all selling is, is a multiplication of individual interactions. (you & your audience)

Q9. What is a good email address for prospective clients to contact you?

Want to Get Interviewed by