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Copywriting.org Interviews Justin Dear

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Q1. Where are you from?

Ireland

Q2. How did you discover copywriting?

I’ve been a journalist and editor for over 30 years and actively involved in online content writing and editing on a range of subjects including business, lifestyle, law and news. When I decided to work for myself, providing content marketing advice and writing services was a natural direction to move in.

Q3. What forms of copy do you write?

Articles, blogs, emails, web pages, Web 3, UX, SEO

Q4. What are your favorite niches to write in?

Legal, technology and health

Q5. What is the #1 lesson you've learned as a copywriter?

Make sure you really understand what the client wants, don’t presume.

Q6. Who is your favorite copywriter & why?

Ed Gandia, because he consistently provides the kind of advice a developing copywriter needs in an effective and very approachable way.

Q7. Do you have any recent wins to share?

Recently landed a five-figure retainer client.

Q8. What would you say to a prospective client who wants to hire you?

You have a lot of choices in a market saturated with writers promising you the earth, but what you really need is someone who is going to work with you, rather than just for you.

Q9. What is a good email address for prospective clients to contact you?

justin.dear@jldcopywriting.com

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