Interviews Justin Goff

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Q1. Where are you from?

Austin, Texas

Q2. How did you discover copywriting?

My old business partner gave me a box of Dan Kennedy DVD’s back in 2008 or so

Q3. What forms of copy do you write?

Mostly emails currently – but have written long form sales letters, VSL’s, upsells and more

Q4. What are your favorite niches to write in?

Business/Make Money, Survival

Q5. What is the #1 lesson you've learned as a copywriter?

It’s all about the research and understanding the customer. Everyone thinks they know their customer, but few really know them on a deep level

Q6. Who is your favorite copywriter & why?

Gary Halbert – the simplicity of his copy was second to none

Q7. Do you have any recent wins to share?

Hmmm, some recent wins would be that I was able to take an affiliate promo for RMBC that I made about $30k on, and then run that two more times to my list and make another $30k each time by using a payment plan on the second and third promos (so getting 3 major promos out of one offer was pretty eye opening)

Q8. What would you say to a prospective client who wants to hire you?

I’m not for hire

Q9. What is a good email address for prospective clients to contact you?

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