Interviews Kalene Speranza

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Q1. Where are you from?


Q2. How did you discover copywriting?

I first discovered “copywriting” from Sean Anthony on YouTube. I had lost my job dancing after my club got closed down due to the pandemic and needed to find a way to make money online.

Q3. What forms of copy do you write?


Q4. What are your favorite niches to write in?

My favorite niches are: health and wellness, make money online (really any info product based business), and music.

Q5. What is the #1 lesson you've learned as a copywriter?

Your copy is only as good as the offer you’re writing for. This is something that took me a while to understand. A lot of times I would just blame myself for some of my campaigns not performing well. When I started asking more questions about what my target audience wanted, that’s where I found the real gold.

Q6. Who is your favorite copywriter & why?

In all seriousness – I would definitely throw you at the top of my list,Troy. But all biases aside, I would say Daniel Throssell or Chris Orzy. I just love their ability to tell stories. Even when they’re writing a direct sales pitch, they always find a way to make it fun. Jimmy Parent is also great, too.

Q7. Do you have any recent wins to share?

Yeah! So my most recent win would be for one of my newest partners. They are a music brand that sells both Ecom products and courses. We crushed it on BF, even with very little time to plan. We did about $8k in course sales on a $347 info product from one of their customer lists and saw a 244% increase in their conversions for their Ecom store (which is more of their front end offer). This mainly came from campaigns and some optimizations we made on their Non Buyers Welcome Flow.

Q8. What would you say to a prospective client who wants to hire you?

I would ask: are you opposed to starting today?

Q9. What is a good email address for prospective clients to contact you?

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