Copywriting.org Interviews Karin Olson

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Q1. Where are you from?

Chicago

Q2. How did you discover copywriting?

I was looking to write a set of emails and did some research on what made some get read and acted upon whike others got ignored. In doing so, I first stumbled on a piece John Ford wrote about copywriting and was forever hooked.

Q3. What forms of copy do you write?

I focus on creating the ecosystem of that connects a blog to several lead magnets to the email sequences that lead to a product.

Q4. What are your favorite niches to write in?

I enjoy writing about personal and business development and growth.

Q5. What is the #1 lesson you've learned as a copywriter?

Some people can spend months fine tuning a piece. Others can release ‘good enough in a matter of hours. Knowing what calls for which is key.

Q6. Who is your favorite copywriter & why?

There are.tons of favorite copywriters. All have something incredible to share. For instance, Troy Ericson has an incredible knack not only for getting emails out of the Google Promo tab but for practical pieces that move people to action. Everyone has something to offer.

Q7. Do you have any recent wins to share?

Since taking Troy’s program, I secured 2 significant clients for email copywriting. I also am writing copy for my own business. But the greatest ‘win’ was that when my nephew was diagnosed with central nervous system cancer, I could be with him for appointments, treatment and hospitalizations without worrying about how a boss or contractor would handle it. That is a totally different t level of freedom.

Q8. What would you say to a prospective client who wants to hire you?

Effective copywritong at the end of the day is about connection. The more we know your ideal client, the faster the connection can be established.

Q9. What is a good email address for prospective clients to contact you?

karin@vipresultshub.com