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Copywriting.org Interviews Kat Gál

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Q1. Where are you from?

I live in Milwaukee, WI right now, but I consider myself a global citizen. I work with clients nationwide and internationally. None of them are local actually.

Q2. How did you discover copywriting?

It was a pure accident. About a decade ago, I was trying to establish a health coaching business. It was short-lived. But I was trying to promote my services through blogging and guest blogging. Suddenly people started reaching out for guest blogs and writing help. Some were willing to pay me. Quick googling and curiosity lead me down the rabbit hole. I discovered freelance writing. I quickly ditched the health coaching idea and started writing. It felt like home.

Q3. What forms of copy do you write?

I write in the health niche. I mainly write long-form blogs (all science-backed and SEO-optimized). I also write newsletters, ebooks, online course content, and books.

Q4. What are your favorite niches to write in?

I’m a health writer. I mainly write for functional medicine doctors and health/nutrition brands. My favorite topics to write about are chronic pain, mental health, the effects of trauma & mental health on our physical health, the gut-brain connection, nutritional psychology, and mind-body syndrome.

Q5. What is the #1 lesson you've learned as a copywriter?

The combination of building a high-quality, relevant portfolio + cold emailing is the best strategy for newbies. Working on your mindset is more important than your writing skills.

Q6. Who is your favorite copywriter & why?

I’m not sure if I have copywriter crushes when it comes to their actual work. But my favorites on Linkedin include Lia Stoll, Giada Nizzoli, Mel Lee-Smith, Noelina Rissman, and Lisa Staumbaugh.

Q7. Do you have any recent wins to share?

I launched a course for new and struggling freelance writers at the end of last year. Check out No Hustle Freelance Writer course to learn how to build a sustainable freelance writing business, without hustling, from scratch. (nohustlefreelancer.com/no-hustle-freelance-writer-course)

Q8. What would you say to a prospective client who wants to hire you?

Hire me! :D I usually like to start with a paid initial article. Many writers are afraid of trials. I love them. I think this is beneficial for both parties. My prospective client and I can test out if we are a good match without much risk. If it feels good, we can move to a retainer after. Only paid trials though. Full price, paid upfront.

Q9. What is a good email address for prospective clients to contact you?

katgalwriter@gmail.com

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