Interviews Katja Mokotar

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Q1. Where are you from?


Q2. How did you discover copywriting?

I was looking for a new hobby to occupy my brain during the Corona lockdowns. Copywriting sounded like an interesting blend of psychology and marketing so I gave it a try.

Q3. What forms of copy do you write?


Q4. What are your favorite niches to write in?

Weight loss, nutrition & supplements.

Being an ex-athlete, plus having a formal education in Biotechnology and Environmental Sciences, I can turn complex chemical processes in the human body into easy-to-understand analogies. (which builds trust and authority for my clients)

Q5. What is the #1 lesson you've learned as a copywriter?

Heart comes first. People are complicated balls of emotion. If you know how to untangle some of those emotions and make them logical, people will listen and follow your advice.

Q6. Who is your favorite copywriter & why?

Anyone who doesn’t write copy that sounds like copy.

Q7. Do you have any recent wins to share?

Yes, but there are confidentiality issues. Some of the other wins are: Did an email launch for a book that became #1 best-seller in the first week. I also helped another client take his BFCM from $38k to $141k in a 3-email sequence, which is close to a 400% increase.

Q8. What would you say to a prospective client who wants to hire you?

I work with a few select clients a year. If you have a research-backed product, your customers agree that you have an amazing product and you are a person of integrity – feel free to reach out.

Q9. What is a good email address for prospective clients to contact you?

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