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Copywriting.org Interviews Keith Cannone

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Q1. Where are you from?

Saint Augustine, FL.

Q2. How did you discover copywriting?

Self Taught, attending direct response marketing events and built an online business from scratch. Always had a gift for writing but didn’t start using that gift fully till about 5 years ago, when I wrote some ad scripts that beat A-List writers that our company hired.

Q3. What forms of copy do you write?

Emails, VSL’s, Ad scripts

Q4. What are your favorite niches to write in?

Health is my bread and butter, but I have written winners in many niches, everything from lethal combat to conception and female health:)

Q5. What is the #1 lesson you've learned as a copywriter?

Stand out but be relatable…

Q6. Who is your favorite copywriter & why?

Gary Halbert or John Benson, emotion based copy

Q7. Do you have any recent wins to share?

Yes, I have sold roughly 9 million dollars worth of supplements with a few Youtube ads, with one control running for over 18 months.

Q8. What would you say to a prospective client who wants to hire you?

I’ll beat your control or I will refund your money AND donate $500 in your name to your favorite charity.

Q9. What is a good email address for prospective clients to contact you?

kcannone@gmail.com

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