Interviews Ken Zhang

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Q1. Where are you from?

New York

Q2. How did you discover copywriting?

I discovered copywriting while building an E-com business in college. We need to make our Amazon bullets stronger, our Kickstarter campaigns more intriguing and our sales calls just generally better.

Q3. What forms of copy do you write?

Email Copy and Strategy

Q4. What are your favorite niches to write in?

Business, Personal Development, Fitness

Q5. What is the #1 lesson you've learned as a copywriter?

Copy is easy when you empathize with your customer and truly believe that a product can help them.

Q6. Who is your favorite copywriter & why?

Jerrod Harlan Jerrod has strong opinions and is unafraid to express them. He is also open enough to change his mind and admit that his stance has changed. Copy is cool. Skills are great but character is more important.

Q7. Do you have any recent wins to share?

Raised over 200k on Kickstarter for Office Products Built and sustained 7-figure business for 8 years. Created a 10000 unit custom product that was given to every Shopify employee.

Q8. What would you say to a prospective client who wants to hire you?

I focus on email copy today because I’ve been in the nitty gritty of running a business. I can develop simultaneous projects and prioritize because I understand how different sales channels contribute differently to the bottom-line. I’ve written and developed Kickstarter campaigns while updating bullets for Amazon. I’ve gone to trade shows to demo products and driven 200 miles immediately after to install and build relationships for my own business. The most important thread that ties all of these different types of projects together is communication and nurturing relationships. The best tool for that right now is still Email. I’d be happy to help you with your Email Strategy and system.

Q9. What is a good email address for prospective clients to contact you?

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