Copywriting.org Interviews Kenneth Biller
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Q1. Where are you from?
Farmington, NY
Q2. How did you discover copywriting?
Entrepreneur acquaintances recommended I read Dan Kennedy’s Ultimate Sales Letter book, which I did.
Q3. What forms of copy do you write?
White papers, full funnel SEO and UX optimized content, web sites and emails for SAAS, B2B and ecommerce.
Q4. What are your favorite niches to write in?
SAAS, B2B and Ecommerce
Q5. What is the #1 lesson you've learned as a copywriter?
Extensive research is the secret to creating winning copy and content.
Q6. Who is your favorite copywriter & why?
Bob Bly, because both the breadth and depth of his copywriting knowledge are unmatched.
Q7. Do you have any recent wins to share?
Helping Comcast’s Martech group with the successful launch of a new Loyalty and Rewards program last year. I also helped them improve the performance of their email campaigns.
Q8. What would you say to a prospective client who wants to hire you?
In addition to writing winning copy and content, I leverage research and strategy skills gained while consulting for over two dozen of the world’s largest companies to help smaller clients with strategy, research and process.
Q9. What is a good email address for prospective clients to contact you?
kbiller@copywritingbrilliance.com