Interviews Kevin Dawson

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Q1. Where are you from?


Q2. How did you discover copywriting?

I’d read something online, and before I knew it, I was pulling out my charge card. I had to discover this magical force that compelled me to spend my hard-earned cash. And when I did… I was hooked.

Q3. What forms of copy do you write?

Financial copy using VSLs, long-form, emails, advertorials for financial publishers and product owners.

Q4. What are your favorite niches to write in?

Financial and Alternative Health

Q5. What is the #1 lesson you've learned as a copywriter?

How to persuade prospects to buy.

Q6. Who is your favorite copywriter & why?

Gary Bencivenga. His copy is so smooth, you forget your reading, and become immersed in his story. Gary grabs your attention, persuades you with rock-solid proof, his personal dialogue with his reader, and an offer you’d feel foolish to pass up.

Q7. Do you have any recent wins to share?

In the third year of a record-breaking back end for a financial publisher.

Q8. What would you say to a prospective client who wants to hire you?

My go-for-the-throat copy is not for everyone. But if you want more sales, bigger lists, and market domination… get on my waiting list.

Q9. What is a good email address for prospective clients to contact you?

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