Copywriting.org Interviews Khadijah Yasmiina
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Q1. Where are you from?
London
Q2. How did you discover copywriting?
Had 6 years of sales experience. Lost my corporate career in London when the pandemic hit and my brother introduced me to copywriting (back when Dan Lok was huge) because I’ve always loved reading and writing. I was that kid in class who made my teacher cry with a poem I wrote. I used to also write story books for my teachers as a little kid at around 7 years old and was glued to the library because I loved reading so much. So then I looked into the copywriting world and decided to give it a go. That’s when I came across Sean Ferres on a FB ad and invested in a coach.
Q3. What forms of copy do you write?
Emails, FB ads, social media copy, sales letters, landing pages, VSLS
Q4. What are your favorite niches to write in?
Biz opp, fitness, health and wellness, personal development, photography
Q5. What is the #1 lesson you've learned as a copywriter?
Keep learning. Sometimes you think you get to the stage where you know everything and then the imposter syndrome hits or a client doesn’t like a particular email… so for me, I’m always a student. Always investing into my skills to see how I can improve them because I know I can always improve my skills. The more I work on my skills, the better results my clients will get.
Q6. Who is your favorite copywriter & why?
Matthew Volkwyn – he’s my coach who always gives me feedback on my copy and I just love the way he breaks everything down in easy understandable steps. Also, he writes pretty great copy too!
Q7. Do you have any recent wins to share?
Did a launch with a photography coach with just emails that generated 6 figs! (Got screenshots too) Grew an IG account by nearly an extra 10,000 followers organically within 30 days Wrote a VSL for Dr. Mike Diamonds who has over 800k subscribers on YouTube. The VSL was used in IG DMs and within the first week, made an extra $50k organically. Wrote an email for a famous Art coach which generated over 140 leads within less than 45 mins (which converted to a lot of PIF sales and it was a high ticket offer).
Q8. What would you say to a prospective client who wants to hire you?
I would say… let’s book a call. It’s a great way to connect, see if there is a way that I can actually help you and to see if we’re a good fit too. Best case: we like each other, we have a connection (which I think is really important when building relationships), we have an onboarding and brand deep dive call and I’d then start the project and get some wins. Worst case: if it wasn’t a good fit, I would refer you to another copywriter. ????
Q9. What is a good email address for prospective clients to contact you?
khadijah@kckworldwide.com