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Copywriting.org Interviews Khansa Batool

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Q1. Where are you from?

Pakistan

Q2. How did you discover copywriting?

One of my Facebook friends would actively post about copywriting and human psychology. One such Facebook post piqued my interest where he also mentioned Justin & Stefan Talk Copy (now The Copy Campus) FB group. So, I joined that group, binge-read post after post, and looked up new terms I came across. That’s how I stepped into the copywriting world.

Q3. What forms of copy do you write?

Mostly emails. But I’m cool with writing all forms of copy.

Q4. What are your favorite niches to write in?

Health, IM, Beauty.

Q5. What is the #1 lesson you've learned as a copywriter?

Everything boils down to understanding the core emotion of your audience and structuring a sales argument effectively.

Q6. Who is your favorite copywriter & why?

I’ve many. I’ll probably go on for an hour naming all my favs.

Q7. Do you have any recent wins to share?

– I won a prestigious copy mentorship purely because of my storytelling skills. – I helped a client get a 50%+ open rate on an email with 19%+ CTR. That’s the highest they’ve ever achieved.

Q8. What would you say to a prospective client who wants to hire you?

Hmm…one of the perks of working together is getting an accomplished copywriter’s eyes on YOUR work. My copy coach will critique my copy before I send it over. It’ll help you boost the conversion rate at NO EXTRA COST… …just like one of my clients who never saw a 20% CTR. Besides, I’m extremely laid back and fun to work with. The best part? You won’t have to chase me to get your deliverables or a reply from me.

Q9. What is a good email address for prospective clients to contact you?

khansabatool919@gmail.com

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