Copywriting.org Interviews Kinlovend Herbert

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Q1. Where are you from?

Nigeria

Q2. How did you discover copywriting?

I’ve had an eye for copywriting since 2020 when I got into affiliate marketing. That was when COVID-19 hit and got everyone stuck at home. So I was looking for ways to make money online, and since I’ve always wanted to get into affiliate marketing, I chose that route. Initially, I started promoting this digital product through a tier-based affiliate program but quickly left it as I wasn’t getting any results. I then partnered with this dude who had a coaching program to promote his stuff as an affiliate, while he taught me and other affiliates how to do the promotion. I did that for a while and got some decent results. However, in some of his training, he’ll talk about copywriting. And that was how the seed was gradually planted. Also, at the time I came across this website owned by a well-known copywriter. He’d write an entire blog post about a specific kind of copy and he had many such posts on his website. I always told myself if I ever wanted to start a career in copywriting I’d start with his blogs. And that is exactly what I did. I guess wishes do come true :) In 2021, I went to work for an agency as an SDR and later as a client success manager. Enter 2022, I decided to pivot and go into the world of freelance copywriting.

Q3. What forms of copy do you write?

I write emails mostly. All forms of email copy.

Q4. What are your favorite niches to write in?

I tend to lean towards the Coaches & Course Creator niches however, I’ve written copy for eCommerce brands and marketing agencies and they performed well.

Q5. What is the #1 lesson you've learned as a copywriter?

Less is more. Now I’m not dissing long-form copy. Far from it. In fact, most of my copy are long. The idea is to focus on clarity – being able to pass your message across to your readers as succinctly and efficiently as possible. If you can replace longer words and sentences with shorter ones, do that! A bonus lesson would be “Don’t study about copy, study copy”. Meaning, don’t obsess over studying books or materials about copy, instead study copy written by copywriters that are way ahead of you, especially their winners.

Q6. Who is your favorite copywriter & why?

Now, this is a tough one. I wouldn’t want to mention the fathers of copywriting here like Gary Halbert and Ogilvy, or some of the present & popular copywriters because even as much as I’d like to, the truth is I can’t relate to them. So, I’m gonna stick with some of the most amazing copywriters I know, who have inspired me one way or another and I’ve had the privilege to learn from. And the first is Lana Sova. Her email copy is simple and compelling, with some of the best transitions I’ve seen so far. Plus I think she has a knack for creating intriguing and persuasive stories that keep you absorbed in her copy. Next is Jacob McMillen. He’s a cool dude and one I’ve learned a lot from. His simple guide to writing copy has had a great impact on my copywriting career. Last but not least is Troy Ericson. He’s a huge inspiration and I look up to him every day (like a stalker or secret admirer :) He’s one of the few copywriters I believe know what they’re doing.

Q7. Do you have any recent wins to share?

Yes, so I have worked with a few clients and the emails are performing so great. A program launch sequence I created for a client got him 2 clients in less than a week for his high-ticket coaching program with a list of fewer than 1000 subscribers.

Q8. What would you say to a prospective client who wants to hire you?

Writing copy and slapping a bunch of words together to form a copy are two different things. I prefer working with clients who are as committed and invested in the project as I am. Providing all necessary resources so when I go to do my own research, I’ll have everything I need to write a winning copy. That said, I’d like to connect and discuss your project further to see if we’re a fit first.

Q9. What is a good email address for prospective clients to contact you?

kinlovendh@gmail.com