Copywriting.org Interviews Kristen Ladas
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Q1. Where are you from?
Toronto, Canada
Q2. How did you discover copywriting?
One day while at University, I typed into Google “Which writing careers make the most money?” Copywriting was on that list and at the time, I had no idea what that was. It was a combo of sales and writing and that’s what was attractive about it for me. I went down a rabbit hole of information from blog posts to Youtube videos, podcasts and books and the obsession began.
Q3. What forms of copy do you write?
Ads, Emails, Sales Pages
Q4. What are your favorite niches to write in?
Biz opp, self-development, sales/marketing, info product, coaching, consulting
Q5. What is the #1 lesson you've learned as a copywriter?
Don’t overthink your writing, or it’ll suck.
Q6. Who is your favorite copywriter & why?
Sean Vosler. He’s the first A-List copywriter I got acquainted with online, and he’s taught me so much about storytelling and client-getting. He’s someone with a lifestyle and talent combo I admire a lot. Plus, he’s a cool dude all around and has the cutest Corgis.
Q7. Do you have any recent wins to share?
I recently landed my first big copy-coaching gig. I’m stoked to help 6, 7, and 8-figure entrepreneurs improve their copy and offers. I can’t wait to share everything I’ve learned from working with over 150+ clients in the coaching, consulting, and course creation space.
Q8. What would you say to a prospective client who wants to hire you?
This is how the conversation goes 99% of the time… “What made you decide you want to work with me?” “I watched your Instagram video highlights, and I love your personality… Your posts are so fun to read… Your website copy made me laugh, and I couldn’t wait to talk to you.” I’ve closed these prospective clients without them even seeing my portfolio, and that’s when I feel most badass.
Q9. What is a good email address for prospective clients to contact you?
info@copybykristen.ca