Copywriting.org Interviews Kristian Di Lillo
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Q1. Where are you from?
Italy
Q2. How did you discover copywriting?
I started doing copywriting before I even knew I was doing it.
I started as a webdeveloper, then I fell in love with personal development and psychology.
So I Persecuted my Coach (Mirco Bosi) with tons of requests to work for him for free.
And 2 years later I was the C.O.O. of his company. That’s when I discovered the Marketing World and Copywriting.
I started as a webdeveloper, then I fell in love with personal development and psychology.
So I Persecuted my Coach (Mirco Bosi) with tons of requests to work for him for free.
And 2 years later I was the C.O.O. of his company. That’s when I discovered the Marketing World and Copywriting.
Q3. What forms of copy do you write?
I don’t write long-form copy cause I can’t be bothered to read it.
And in the TikTok era, fewer and fewer people will have the endurance to go through a 30 pages sales letter.
Especially the new generations, AKA the Future.
So I prefer writing what I and my fellow peer group are willing to read: Emails, Websites and Ads
And in the TikTok era, fewer and fewer people will have the endurance to go through a 30 pages sales letter.
Especially the new generations, AKA the Future.
So I prefer writing what I and my fellow peer group are willing to read: Emails, Websites and Ads
Q4. What are your favorite niches to write in?
Any niche, the only thing I am picky about is the seriousness of the message.
I like to have fun when I write so, I don’t write for immobilized people who want a serious tone through the sales message.
“You can’t bore a person into buying” :)
I like to have fun when I write so, I don’t write for immobilized people who want a serious tone through the sales message.
“You can’t bore a person into buying” :)
Q5. What is the #1 lesson you've learned as a copywriter?
You must be unique or you’re message will be invisible
Q6. Who is your favorite copywriter & why?
Lately, I’m loving Daniel Throssel Copy.
Q7. Do you have any recent wins to share?
I successfully created an Upwork Account and let me think…. Ah yes, in my last FB campaign, I averaged 0.22$ per lead for an AI newsletter.
Q8. What would you say to a prospective client who wants to hire you?
I am not able to write boring common copy
Q9. What is a good email address for prospective clients to contact you?
kristian050398@gmail.com