Interviews Laiba Fatima

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Q1. Where are you from?

Karachi, Pakistan.

Q2. How did you discover copywriting?

I always wanted to achieve something in my life before 20’s. That’s why, I started learning about freelance writing in my teenage. When I dove deeper into the writing world, I discovered copywriting through Dan Lok’s YouTube channel. I watched his videos and the art of persuasion and understanding consumer psychology fascinated me. That’s when my journey began!

Q3. What forms of copy do you write?

I specialize in direct response copywriting and love to write sales pages, landing pages, product descriptions, social media ads, and storyboards.

Q4. What are your favorite niches to write in?

Mostly, I write for E-commerce brands.

Q5. What is the #1 lesson you've learned as a copywriter?

You should truly understand your customer’s problems and help them with your products…just like you would help your best friend in hard times.

Q6. Who is your favorite copywriter & why?

I love the work of legendary copywriters like Gary Halbert, Joseph Sugarman, David Ogilvy and the list goes on.

Talking about today’s writers, Alex Cattoni is my favorite. Her journey inspires me and her teachings are fully value-packed!

Q7. Do you have any recent wins to share?

I recently completed a project with an e-com business owner in the USA and helped him make THOUSANDS of dollars in sales, just in a few days — Thanks to my results-driven copywriting skills.

Q8. What would you say to a prospective client who wants to hire you?

Get ready to take your business to new heights!

Q9. What is a good email address for prospective clients to contact you?

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