Interviews Laiba Siddiqui

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Q1. Where are you from?

I’m from Karachi, Pakistan.

Q2. How did you discover copywriting?

I discovered copywriting through Alex Cattoni’s YouTube channel. Since I was always interested in learning more about marketing and writing, so through my research, I stumbled upon her videos which provided valuable insights and tips on copywriting. Her engaging teaching style and real-life examples made understanding and applying the concepts easy. Her YouTube videos were the starting point, and eventually, I decided to delve deeper into the field of copywriting, which has been an excellent decision for me so far.

Q3. What forms of copy do you write?

Emails, sales pages, web copies and landing pages.

Q4. What are your favorite niches to write in?

My favorite niches to write in are marketing, technology, and SaaS. I find these niches both challenging and rewarding, as they constantly evolve and require a deep understanding of the latest trends and developments.

Q5. What is the #1 lesson you've learned as a copywriter?

The #1 lesson I’ve learned as a copywriter is the importance of understanding the target audience. Before crafting any copy, it’s crucial to know who the message is intended for, their pain points and desires, and what language resonates with them. This allows creating a compelling copy that connects with the audience and motivates them to take action.

Q6. Who is your favorite copywriter & why?

My favorite copywriter is Alex Cattoni. I appreciate her approach to copywriting as a form of storytelling. Her writing style is engaging and can capture the reader’s attention and effectively communicate the message. I also like how she blends her creative writing skills with her technical know-how, which helps her craft memorable and impactful copy.

Q7. Do you have any recent wins to share?

???? Many of my articles are ranking on page#1.

A few keywords you can quickly look for on Google:
“HTML visualizations with Flourish Studio.”
“top markdown presentation tools”
“marzipano tool”

???? I’ve written over 100+ articles/blog posts for small to medium-sized tech companies.

???? I’ve also produced over 1k+ company and job descriptions for Lensa, a jobseeker brand.

Q8. What would you say to a prospective client who wants to hire you?

Want to build your brand image with JUST words? Hire me!

Q9. What is a good email address for prospective clients to contact you?

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