Interviews Laksh Dandekar

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Q1. Where are you from?

I am from India.

Q2. How did you discover copywriting?

In March 2021, I found the purpose of my life. I decided to “Do Whatever it takes” to achieve my goal.

I was doing a job – that I didn’t like – and looking for ways to reach my goal.

Then I saw a video on YouTube… Highly in-demand skills in today’s world.

There were 5 skills. I noted down all those, and started taking information on those skills.

Then I picked up 2 skills which I thought I could learn and master.

Copywriting is “one” of those 2. Then I read many books on Copywriting…

#Scientific Advertising

# The Robert Collier Letter Book.

# How To Write Copy that Sells.

# The Adweek Copywriting Book

By reading the above books, I became more confident that “I will also be a copywriter”.

That’s how I discovered Copywriting for my life.

Q3. What forms of copy do you write?

When I learned Copywriting I realized that copy is “everywhere”. And it was really fascinating for me.

But even though my mentor Dan Lok suggested me to master a few forms of copy. And he also gave me some useful information so that I can choose my forms.

And, over time, I discovered that these forms can be easily poured out of my mind.

Forms of copy I write:

# Email Copy
# Facebook ads copy
# Sales Page copy.

Q4. What are your favorite niches to write in?

Let me start with an axiom of a great Copywriter John Carlton:

“A good writer is versatile.”

And it’s true, because everyone has his/her experience which can help to craft a copy that can produce considerable results.

If I talk about me…

I have written for

# Software Training Institutes.

and I am good in

# Real Estate # Health Care
# E-com
# Personal Development
# “Mind” coaching

And other as well when I will get “General Knowledge” and “Special and Specific Knowledge” about that product or service. ( As Joseph Sugarman says, to write a good copy, All you need is General Knowledge and Special Knowledge about what you are going to write.)

Q5. What is the #1 lesson you've learned as a copywriter?

Build trust. If you build trust in your specific market, it becomes easier for you to lead.

You can’t build trust in 1 or 2 days. You need to bring results for your customers.

You need to give commitment, and most importantly you must keep that commitment.

After all, if someone becomes your customer, you must keep them for a longer time.

And this can be achieved by adding continuous values and showing empathy in them.

Q6. Who is your favorite copywriter & why?

I love all the great Copywriters. By reading their books I learned so many things.

But, being emotional here…

My favorite copywriter is my mentor
Dan Lok. Because he gave me all the required things by which I can fast track my journey.

Most importantly, I got connected with my mentor because of his early life, his story, before being a public figure.

Q7. Do you have any recent wins to share?

Yes, I had a win. Written copy for a software training institute.

Client is running a Software Development and Testing Course Institute. He has a good market share.

But, he wanted to bring more students in by referrals.

They asked me to write a copy to encourage their students to bring referrals. Client got the results that he was looking for.

Now, I am writing for his business whenever he requires.

Q8. What would you say to a prospective client who wants to hire you?

“Hunger” makes the man/woman go after what he/she wants.

Everyone starts “something” for a reason, keeping a Goal in front of them.

And to achieve that goal one should be “Hungry” to do whatever it takes.

I have that “Hunger” in me. I have been doing whatever it takes to bring results for my client.

“Tell me the results that you want and I will do whatever it takes to make it happen.”

I always tell this to my clients.

So, if my prospective client is also like me…

Hungry for the success of his/her business then I will definitely like to connect and discuss.

Q9. What is a good email address for prospective clients to contact you?

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